After ₹60,000 price hike, MG now plans to make Windsor EV more affordable through 70% localisation, backed by 75,000+ sales in 21 months with ₹3,000 – ₹4,000 core investment.
The success of the MG Windsor EV is now driving a bigger transformation. For MG Windsor EV buyers, today’s higher price may lead to tomorrow’s savings. After increasing prices by upto ₹60,000 in July 2026 because of rising input costs, JSW MG Motor India expanding localisation beyond 70% with ₹3,000 – ₹4,000 crore investment. Backed by over 75,000 sales in 21 months, this move likely to reduce production costs and strengthen future pricing. By this it is also clear that the long term goal is to cut production costs and make the EV more affordable.
Biggest Highlight To Know
Well, the biggest story is not the recent ₹60,000 price hike but it is the MG’s long-term plan to make the Windsor EV cheaper again. After selling over 75,000 units in just 21 months, JSW MG Motor India has committed ₹3,000 – ₹4,000 crore to increase localisation beyond 70%. The strategy aims to reduce manufacturing costs, improve supply stability, and eventually pass the cost benefits to buyers through more competitive pricing.
Variants Wise Prices Have Increase
Yes, before localisation benefits reach customers buyers will have to pay more. In July 2026 MG increases Windsor EV prices by ₹40,000 – ₹60,000 across all five variants due to rising input and production costs. The Excite variant receive the highest hike of ₹60,000, while the range-topping Essence Pro trim became costlier by ₹40,000. So, now new prices range from ₹14.69 to ₹19 lakh (ex-showroom).
Battery Options & Range
The Windsor EV continues with two battery choices to suit different buyers. The Excite, Exclusive, and Essence variants use a 38 kWh battery offering a claimed range of 332 km, while the Exclusive Pro and Essence Pro feature a larger 52.9 kWh battery with a claimed range of 449 km. Both versions produce 136 PS and 200 Nm of torque and support DC fast charging.
Must Look Features
Even after the latest price revision, the Windsor EV remains one of the most feature-loaded electric crossovers in its segment. It offers Level 2 ADAS, ventilated front seats, an Infinity Glass Roof, a large touchscreen infotainment system, a 9-speaker Infinity audio system, wireless phone charging, ambient lighting, a 604-litre boot, and all-LED lighting which make it a strong value proposition.
How Buyers Can Save?
Buyers looking to reduce the upfront cost have option for MG’s Battery-as-a-Service (BaaS) programme which lowers the starting price to ₹9.99 lakh with battery usage charged separately at around ₹3.99 per km under applicable plans. Depending on the dealership and city, customers may also find cash discounts, and exchange bonuses ranging between ₹70,000 to ₹85,000 on select inventory. If you are Delhi Residential then get additional boost through Delhi EV Policy 2026.
Well, the MG Windsor EV is proving that short term price hikes don’t always define a product’s future. While buyers face a higher entry cost today, MG’s ₹3,000 – ₹4,000 crore localisation push and 75,000 plus sales momentum hints a bigger role in lower production costs, stronger supply chains, and sharper pricing. And if executed well, the Windsor may strengthen its position and Upcoming 3 New MG Hybrid & EV SUVs as one of India’s best value electric vehicles once again.